For sponsorship purposes, the NASCAR Cup Series stock car race at Circuit of the Americas in Austin, Texas, is called the Texas Grand Prix, also known as the EchoPark Grand Prix. This event first appeared on the Cup Series calendar in 2021, along with six other road course dates. Racing in the NASCAR Craftsman Truck Series XPEL 225 and the NASCAR Xfinity Series Pit Boss 250 will support the event. The Austin American-Statesman reported in 2017 that Bobby Epstein, president of the COTA, had communicated with NASCAR authorities.

A race at COTA is scheduled for May 23, according to NASCAR's 2021 Cup Series calendar, released on September 30, 2020. As part of the Triple Truck Challenge, the Truck race took place on the same weekend as the Xfinity and Camping World Truck Series and the Lamborghini Super Trofeo North America sports car series put on by the International Motor Sports Association. This race took place after the spring event in Texas was renamed the NASCAR All-Star Race.

The news that EchoPark Automotive would be rebranding the race as Speedway Motorsports released the EchoPark Texas Grand Prix on February 25, 2021. Chase Elliott came out on top in the first-ever EchoPark Texas Grand Prix. Heavy rain caused the race to be curtailed to 54 laps. With this victory, Hendrick Motorsports will tie Petty Enterprises and Chevrolet for the most NASCAR victories with 268.

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