The Greensboro Coliseum Complex (GCC) is entertainment along with a sports complex which is located at 1921 West Gate City Boulevard, Greensboro, North Carolina. This arena was opened on 29th October 1959 and was once the largest venue in the South. It has a seating capacity of 23,000 above at a time. The arena is a complex that includes an amphitheater, arena, aquatic center, banquet hall, convention center, museum, theatre, and an indoor pavilion.it is under the ownership of the City of Greensboro. The complex serves home to the Carolina Cobras of the National Arena League, UNC Greensboro Spartans men's basketball team, the Greensboro Swarm of the NBA G League, and Atlantic Coast Conference (ACC). Since the inauguration, the complex has been visited by nearly 57 million people and hosts over 800 events every year.

The complex was opened to a historic show, "Holiday on Ice." It hosted many concerts, sports events, conventions, etc. it underwent renovations in the years 1994, 2005, 2013, 2016. The architect's credit for the complex goes to FABRAP.

The facilities included in the complex are; White Oak Amphitheatre (7,061), Greensboro Coliseum (23,500), Special Events Center (East Wing) (5,100), The Fieldhouse (2,118), Odeon Theatre (300), The Terrace (800), and Greensboro Aquatic Center (2,500).

Some notable events held by the complex are water polo up through the USA National competition levels, the National Mermaid Convention, The Beach Boys concert, UFC matches, The Monkees, etc. Since 1999, the complex has hosted the "Central Carolina Fair."

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